Archive for June, 2008

Web Search Engine Marketing

Wednesday, June 11th, 2008

The title is kind of self explanatory: Current updates on SEM aspects clearly state that Search Engine Ranking Pages are still the best variable to measure when analysing the results of an effective SEO campaign. Getting to know the most descriptive keywords or key frases of your business can really empower the income organic traffic derived from google, yahoo or MSN. As we always recommend our clients, try to encourage keyword frecuency in every content or news you post on you website. Inbound “Pageranked” links are DA DEAL when it comes to SERP’s but lets get real here, those links will come in handy when you are using well known or most bidded keywords in your website, but if you manage to produce your website around phrases people REALLY LOOK in the search engines (related to your website’s topic or theme) and those words have very little competition…well imagine the rest.

Zemanta Pixie

Adwords strikes again!

Friday, June 6th, 2008

Since we started offering our dedicated online business optimization services, very interesting projects and web related leads entered our daily maintenance schedule. Most of them web related businesses but there were also very interesting start-ups as this two: www.bizforo.com and www.mercadonic.com, both of themSpanish language oriented and Latin American targeted.

This month we have audited several UK Websites and web Projects with a 85.7% of AdWords effectiveness conversion campaigns. We had to deliver very well thought campaigns due to the Pound weight against the Argentinian Peso $, this shows that even though PPC campaigns can behave very unresponsively and expensive if handled ungratefully, dedicated efforts can bring invaluable results to your business strategy.

Preview of a new era!

Monday, June 2nd, 2008

SEMBUILDERS servers kernell updates are over. Please advise new and related developments in the SEO SEM laboratory located at /labs.

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