When web ad kills tradition

From June 18 to June 30, we were responsible of managing and producing the adwords campaign of a major multitudinaire event held in Buenos Aires, Argentina. “Expomueble” is a place where international furniture designers and makers got together with potential clients and leads. The marketing mix had a tight online budget but here where the results: 1 of 3 people entered the event through Internet invite or campaign. 45% of the people entered the event by adwords or banner campaigns. the Adwords budget itself, was not even the 10nth percent of what was spent in TV or Mag Ads. Conclusion: You create one. We are just happy to show our clients that in proper and trained hands, good, proven and effective campaigns can be delivered using adwords. A good KEYWORD or phrase, placed in the right moment, with just the right bid… can turn your online impact into a real conversion machine.

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