Archive for November, 2008

The Search-based Keyword

Friday, November 21st, 2008

Online Business Optimization has a new tool to play with: Google AdWords engineers release a new powerful, effective and useful tool for us AdWords campaign managers. This tool (very similar to the keyword suggestion tool already available on your AdWords account) has new improvements that the former lacked of. “the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account” google states. Another useful tool for your online business optimization

Adwords quality score updated

Monday, November 3rd, 2008

google announced in the AdWords blog that new and improved updates will be rendered into the good old ad algorithm , this new changes will take place soon and will affect your ad/quality ratio depending on the CTR’s your ad launched during the active campaign. We believe that this will give campaign managers the option to achieve better ctr’s without the bidding carnage.