sembuilders

A few days ago Google sent a release note for Ad Manager Administrators about the new and updated features present in the platform. For those of you who are not familiarized with this cool tool, it helps publishers of any size, to manage and build campaigns in a more accurate and ordered way. In other words, it is what lacks out of AdWords publishing tool…Here are some of the most relevant:

Line item delivery page – The new line items tab on the orders page provides a quick way for you to check on your ad operations, including order readiness, delivery status, and inventory revenue performance. View the color coded delivery bars to easily identify line item pacing information and line items at risk

Getting started made easier - Our new getting started page will help new users learn how Ad Manager works, walk through step-by-step tutorials, and explore additional Ad Manager resources. Visit this page by clicking the Getting Started link in the top and footer of your account.

Updated reporting - Your reports have become more accurate and now filter out clicks and impressions from your internal traffic.

Want to know more, feel free to check the beta platform website at: http://www.google.com/support/admanager/publisher/bin/answer.py?answer=90782

Embedded web browsers in mobile phones could actually manage to display AdWords and google related ads in websites, nothing far from that, this time publishers can display their ads targeting only mobile phones such as the iPhone and Google’s G1, carriers such as o2, verizon and others and geographic mobile locations. This new streamline might be a handful of new possibilities when it comes to persona marketing and to analyse the effectiveness of your campaign in mobile users. 

Google announced a new user oriented tool called Search Wiki, in short lines, it was developed to let the user choose which sites he/she prefers to have on top of the search result pages given a certain keyword. This action goes against previous google’s search results policy, where the websites that appeared better ranked where those who really deserved it. If that was targeted to the final user, should we go for or against this new tool…one way or the other, it was already difficult to “show” google that the websites you were working on were better than the competition, now you not only have to fight against the hilltop algorithm, but with billions of users choices for the websites you thought were useful for them.