sembuilders

In a World governed by economic adjustments both for companies and for individuals, new trends arise in the online business field,  We though it would be interesting to share some of them in our blog. Listed below are five of the most recruited trends in the race for better online marketing, some of them you already know if you’ve been around marketing for a while now,  and some of them might sound new, either way, having some key aspects in view for the present or future of your actions  can add some spice into your Online Business road to success. All trends can be applied for Service oriented websites and also for Product selling ones or ecommerce portals. 

1-Website design: This is not a waste of time, having a really good looking website, and by good looking we not only mean nice, clean and trendy, but structured and targeted to your specific audience. If you sell intangible goods for example, or services , try to create visual imagery or concepts that reinforce your ideas and your added values.  If people don’t find you proposal or your key seller concepts in the first to second page, they will find another way to obtain what they need in your competitors website.

2-Search Engine Optimization: This is one of the most useful strategies out there to create free-of-charge traffic to your website. Remember in this case,  free doesn’t mean  AT NO COST at all, to have your website contents (your products or services, texts, multimedia or offers) indexed by most popular search engines, you will need an optimized website (correct html tags, proper keywords, keyword content inside specific texts, titles in images, among many others) and a good Inbound theme related linkage. Find out more in websites such as seomoz.org, googleblog.blogspot.com or simply contact us. 

3-Social Media & Blogging: What to say about this ? A Lot…but ill try to keep it as accurate to purpose as possible. Social websites are a must,  Probably because facebook.com  has one of the highest  CPC (Cost Per Click) around, real leads and job postings appear in social networks every day, people connect to each other in opt-in ways, develop their online profiles as online cv’s, and increase workable visibility and expansion opportunities as never seen before. Social websites help find niches both for personal and for professional use, you might create your company’s profile at linkedin.com or even find outsourced opportunities at networking.entrepreneur.com, this online spots are good for real cost-effective ways to communicate your business around proper targets. Remember: You will need to feed your network in order to produce results. some of the most popular social websites include: facebook.com, linkedin.com, hi5.com, among many others like twitter.com and blogster.com for bloggers. Blogging is one of the first web 2.0 initiatives or may be considered as the father of what we consider “the social web”, the proper way to blog with your business is to make your company blog communicate with other keyword or theme related blogs and be reviewed or commented by key people around the community. 

4-Analytics & Reporting: Perhaps one of the most useful web tools available is the Analytics and reporting tool, both in free and paid versions. What this tool does, is to gather delicate information about your website visitors behaviour, traffic analysis and website content popularity. Once you have the necessary information about whats going on inside your website, you can prepare new strategies and reach your audience in a more effective way.  By simply adding a code into your website web page you can start gathering information and analysing your next moves with your project. A good head start is google’s analytics service, free of charge and powered with cutting edge professional reporting.Take a look here.

TELNIC, the organization behind the .tel domain extension,  launched the registration of trademark domains first, to end with the complete opening registration of .tel domains both for individuals and for companies. What is the big buzz about this new TLD (Top Level Domain) extension ? Well…explained in simple words, when you look for a website address on the browser, this address points directly to a domains/IP association database called DNS (Domain Name Server). This database only stores information about which domain or email points to that IP. The Technology behind .tel TLD’s is that now this databases will store not only information about the domain A-Records (Address Records)  itself,  but will also store information targeted to be consumed by humans, not by machines. This means that if you type “John Doe.tel” or “imb.tel” you will be able to retrieve contact information about that particular identity, social websites linkage, VoIP addresses, MSN, Skype, etc. If that data was stored by the publisher in first place. Now…if all spammers already used domain registry, registrars WHOIS information data and more chunks to fill endless email databases, what will happen if you add PERSONAL DELICATE information to the world largest and quick-to query world database. Relevant tip: When you add or retrieve information from a website, you are querying a database that is  hosted on a database server inside a web-server located in any place around the globe, the .tel DNS technology is meant to be faster and more protocol friendly than any of its competitors and other domain technologies. And what is more important…everybody is welcome to query it.

The idea and the technology seem to be quite promising, other similar initiatives as openid.org are trying to cut down on the steps we take to communicate with websites and to each other, unfortunately every good action is always harmful in the wrong hands, spammers have found the way to overcome the latest anti-spam techs, and what is worse, wordpress and blogging spam is increasing daily, a world contact information database open to everybody is a dangerous territory if you dont wear the right shield.