When planning new strategies for your Online Business Optimization, using behavioural and traffic analysis tools such as google analytics (among many others out there) , can really put you ahead of the competition. why? simply because it helps you identify key aspects and variables that shape your website improvements and contents.
No matter what kind of business model you have in your web project, Analytic tools can help you outperform most of your process and increase those heavy conversion rates. the real difference between knowing what needs to be done and what you “think” should be done. Ok enough with the promo speech…
What are the key factors? I believe there are tons of metrics in an analytics reporting that you could use at your own sake and benefit. Anybody that has run a decent report knows that crossing several type of metrics is easy, giving a practical sense to those metrics is another thing…
One of the most important aspects of websites is traffic. This is the blood of the website and the most fluid the traffic flow is, the more healthier our website will be. With Analytics there are some metrics that will help us to:
Identify Visitor sources: Here we will find out where our visitors are coming from. Visitors to our website can come through several sources as Search Engines, Direct (People who entered your website URL in browser), Linkage with other websites, banners, widgets or anything that links back to your website. Other popular traffic sources that appear on analytics are emails sent with email marketing online softwares among others.
Attention to: Keywords that people typed to find your website in Search Engines. Target your website contents for those keywords or synonims.
Identifying website sections popularity: Knowing what sections are most viewed and visited in your website helps to add your most relevant information, products to communicate, or sales pitch. Remember: people navigate websites trying to reach desired information in few steps. If they dont find nothing useful for them..bounce rate.
Content popularity: Your website contents like posts, texts, images, videos or product listings are the items you are trying to propagate to your traffic. Knowing which content.
Attention to: Avg time on site (in particular content page).
