After the twitter, facebook or linkedin revolution, many companies and pro’s shoot tons of tips about how to use social sites to promote companies, products or services. Every now and again someone asks us if its worth to open themselves into this new social monsters. Our answer is simple and has to do with the Key factors involving any marketing communication, reach less, reach more, but simply reach.
I believe there is a tool for any need, there is a right guy for the right job and there is a perfect symmetry in some things, but when it comes to web, there are some products or services that will mark the difference between having fun promoting your business, and really knock your head to the screen if sells dont arise as expected.
There is no secret formula when it comes to correctly using social sites to promote and aquire new traffic funnels or empower your online reachness, still, we suggest some tips that might come in handy:
-By opening a public profile in a social website, you are accepting to enter a network of PEOPLE who like to talk and interact with PEOPLE, you are not entering a static post-now-comment-later schematic. Update your profile contents regularly, and most of all: Say what you are doing to the right people !, watch out for groups that might be interested in what you have to say, don’t forge answers and comebacks.
-Try to open your profile as an employee in your firm, and state that you are doing just that, don’t lie and try to scam people out, its preferable that people know that you are socialized because the company you work in wants to talk to new people, rather than stating that you are alone in this and that you just work for that company.
-Try to have your analytics tools ready to measure the amount of traffic this kind of websites are bringing to your company’s website. Compare the data with your website contents, and see if people stayed in your website or just left because of the lack of interests, sometimes determined by the type of people that you targeted in the social website.
Is there any other way?
Actually there is, and several others, some are quite easy, some are not, and some require the expertise of professional developers, but you might want to check each website developers zone to see if there are any services available that you might benefit from. Major brands develop tons of applications to “include” an opt-in way of putting their brand into each person profile. More info here
