Google announced in their AdWords blog that some new improvements have been added to their ad quality algorithms. For those of you who don’t really understand the quality process of an AdWords campaign, pretty much integrates the text content of the ad, the landing page and the keywords targeted for the correspondent ad. One of the most important upgrades is that now keywords that were”inactive for search” that didn’t make it to the first page in the google search results, even if the quality of the ad was accurate, now have the chance to appear at result pages. Google will be able to evaluate keywords for any query where they may be relevant, thus providing ANY selected keyword the ability to launch the ad at the proper moment.
